SPR team had the privilege of attending the funding celebration for Palm Park, accompanied by Kirk Watson and Greg Casar.

Marco has built a distinguished career helping organizations navigate complex political and public affairs environments.

The state is providing the $25 million to the city of Austin because the expansion of Interstate 35 will disrupt some city parkland, permanently absorbing about 0.8 acres and temporarily occupying another 2.5 acres during construction. With little public engagement, plans solidified for the money to fund a boardwalk on the south shore of Lady Bird Lake between South First Street and South Congress Avenue.

Newest SPR Summer Professional Intern, Mia Sifuentes! Mia is a senior at The University of Texas at Austin pursuing a degree in Government with Honors and a minor in Anthropology.

Congratulations to SPR Team Member Stephanie Gatica WINNER of The 2026 Influencer of the Year Award!

We’re excited and proud to announce that Saldaña Public Relations (SPR) has officially moved into our new office space at the beautiful Workbench building in the heart of East Austin, Texas.

Proud to host Janet Murguía, President & CEO of UnidosUS and her team.

The NRP Group, Austin ISD Break Ground on Landmark School‑to‑Housing Redevelopment in East Austin

SPR’s Eliza May elected as Vice Chair Board of Managers of Central Health,

Saldaña Public Relations

By: Dieter K. Mouchkatine

Austin’s Latino community is keeping traditions alive in 2025 through cultural events, food, and arts programs that anchor holiday life across the city. These celebrations appear not only in December but throughout all the seasons—from Día de los Muertos to community tamaladas, Las Posadas, and year-round arts activities.

Each fall, Austin hosts some of Texas’s largest and longest-running Día de los Muertos celebrations. Families build ofrendas, join parades, and attend festivals such as the Viva La Vida Festival organized by the Mexic-Arte Museum. Other institutions, including the University of Texas, help keep cultural practices visible by building community altars and hosting performances during this time.

By: Dieter K. Mouchkatine

Growing population. Expanding influence.
The latest edition of the SPR Community Insight Series takes a dive into the evolving landscape of Latino communities in the U.S. From demographic shifts to rising educational attainment and economic influence, Latinos are reshaping the nation in powerful ways.

By: Dieter K. Mouchkatine

Today, Día de los Muertos is celebrated as a time to honor and remember those who have passed. In the 1970s, this celebration also served as a powerful act of political resistance within the Chicano movement.

By: Dieter K. Mouchkatine

Beyond the Month. Lasting Commitment.
This latest piece in the SPR Community Insight Series explores how support for Latino communities must extend beyond Hispanic Heritage Month.

By: Dieter K. Mouchkatine

Silent Epidemic. Shared Responsibility.
This is the latest piece in the SPR Community Insight Series, highlighting the growing diabetes crisis among Hispanic communities in Austin and across the US. The story examines how cultural barriers, local health inequities, and system gaps intersect, and how community-led solutions could change the future of care in Central Texas.