GRACIAS UNIDOSUS FOR BRINGING THE ANNUAL NATIONAL CONFERENCE

A Message from SPR President, Paul Saldaña

Leadership in Action: Paul Saldaña Speaks at UnidosUS 2026

Photo by Al Duarte

SPR LEADING COMMUNITY ENGAGEMENT, The BATX Pipeline

By: Al Duarte, Senior Consultant, Multi-Media Director. Saldaña Public Relations

Some of Austin’s greatest treasures are not found in the newest buildings or most popular tourist destinations. Hidden in plain sight. They are tucked inside our neighborhoods, in the parks, recreation centers, playgrounds and gathering spaces that have served East Austin families for generations.

Paul Saldana shared valuable historical insight and reflected on the lasting contributions of Austin’s Latino community. We are proud to help tell this important story and ensure these voices remain part of our city’s history.

By: Al Duarte, Senior Consultant, Multi-Media Director. Saldaña Public Relations

An Austin-based public relations and communications firm Saldaña Public Relations is experiencing steady growth by doing something increasingly rare, scaling nationally while remaining deeply rooted in the local business community.

By: Al Duarte, Senior Consultant, Multi-Media Director. Saldaña Public Relations

Long before East Austin became one of the city's fastest changing neighborhoods, family-owned businesses were the heart and soul of the community. By: Al Duarte Jr.

Jacob Saldaña is a proud native Austinite and a recent graduate of James Bowie High School,

SPR team had the privilege of attending the funding celebration for Palm Park, accompanied by Kirk Watson and Greg Casar.

Marco has built a distinguished career helping organizations navigate complex political and public affairs environments.

The state is providing the $25 million to the city of Austin because the expansion of Interstate 35 will disrupt some city parkland, permanently absorbing about 0.8 acres and temporarily occupying another 2.5 acres during construction. With little public engagement, plans solidified for the money to fund a boardwalk on the south shore of Lady Bird Lake between South First Street and South Congress Avenue.

Newest SPR Summer Professional Intern, Mia Sifuentes! Mia is a senior at The University of Texas at Austin pursuing a degree in Government with Honors and a minor in Anthropology.

Congratulations to SPR Team Member Stephanie Gatica WINNER of The 2026 Influencer of the Year Award!

We’re excited and proud to announce that Saldaña Public Relations (SPR) has officially moved into our new office space at the beautiful Workbench building in the heart of East Austin, Texas.

Proud to host Janet Murguía, President & CEO of UnidosUS and her team.

The NRP Group, Austin ISD Break Ground on Landmark School‑to‑Housing Redevelopment in East Austin