A Family Tradition Día de los Muertos celebrando juntos at the 43rd Annual Viva la Vida Parade hosted by Mexic-Arte Museum

What a great evening! On behalf of Saldaña Public Relations, we extend our sincere thanks and congratulations to HABLA for another successful event! It was a pleasure

A local grocery chain fears its location in southeast Austin may close down due to the city’s ongoing light rail project.

longtime advocate for Austin’s Latino community, Saldaña owns a public relations firm and has spent decades working on issues affecting Mexican-American families across the city. -KXAN NEWS

We’re proud to share that Saldaña Public Relations President Paul Saldaña was featured yesterday on KXAN during a preview of an upcoming Hispanic Heritage Month documentary, set to air in October.

The Hispanic community in Austin is strong, growing, and evolving. Learn more about Hispanic Heritage month and the Austinites we celebrate this month.

Texas Longhorns WIN! Saldaña Public Relations is proud to support The Original Tejano Tailgaters, bringing our community together for Texas football, great friends and an unforgettable time!

Great time today with the Original Tejano Tailgaters!

SPR Recognized for BATX Pipeline Community Engagement

PROUD day as our signage in our new offices finally went up!

Over the past year, my firm Saldaña Public Relations has expanded into new regional

A Message from SPR President, Paul Saldaña

DSE Media Interview with Founder and President of Saldaña Public Relations

DSE Media, Aidan Evans and Declan Shearman

GRACIAS UNIDOSUS FOR BRINGING THE ANNUAL NATIONAL CONFERENCE

A Message from SPR President, Paul Saldaña

Leadership in Action: Paul Saldaña Speaks at UnidosUS 2026

Photo by Al Duarte

SPR LEADING COMMUNITY ENGAGEMENT, The BATX Pipeline

By: Al Duarte, Senior Consultant, Multi-Media Director. Saldaña Public Relations

Some of Austin’s greatest treasures are not found in the newest buildings or most popular tourist destinations. Hidden in plain sight. They are tucked inside our neighborhoods, in the parks, recreation centers, playgrounds and gathering spaces that have served East Austin families for generations.

Paul Saldana shared valuable historical insight and reflected on the lasting contributions of Austin’s Latino community. We are proud to help tell this important story and ensure these voices remain part of our city’s history.

By: Al Duarte, Senior Consultant, Multi-Media Director. Saldaña Public Relations

An Austin-based public relations and communications firm Saldaña Public Relations is experiencing steady growth by doing something increasingly rare, scaling nationally while remaining deeply rooted in the local business community.

By: Al Duarte, Senior Consultant, Multi-Media Director. Saldaña Public Relations

Long before East Austin became one of the city's fastest changing neighborhoods, family-owned businesses were the heart and soul of the community. By: Al Duarte Jr.