The Evolving Latino Experience: Demographic Shifts and Rising Influence in 2025
Growing population. Expanding influence.
The latest edition of the SPR Community Insight Series takes a dive into the evolving landscape of Latino communities in the U.S. From demographic shifts to rising educational attainment and economic influence, Latinos are reshaping the nation in powerful ways.
Día de los Muertos and Chicano Activism
Today, Día de los Muertos is celebrated as a time to honor and remember those who have passed. In the 1970s, this celebration also served as a powerful act of political resistance within the Chicano movement.
Hispanic Heritage Month is over — now what?
Beyond the Month. Lasting Commitment.
This latest piece in the SPR Community Insight Series explores how support for Latino communities must extend beyond Hispanic Heritage Month.
Diabetes Crisis Growing Among Hispanics, Experts Push for Tailored Solutions
Silent Epidemic. Shared Responsibility.
This is the latest piece in the SPR Community Insight Series, highlighting the growing diabetes crisis among Hispanic communities in Austin and across the US. The story examines how cultural barriers, local health inequities, and system gaps intersect, and how community-led solutions could change the future of care in Central Texas.
Public relations tailored to the cultural values of Austin, Texas.