Día de los Muertos and Chicano Activism
Paul Saldana Paul Saldana

Día de los Muertos and Chicano Activism

Today, Día de los Muertos is celebrated as a time to honor and remember those who have passed. In the 1970s, this celebration also served as a powerful act of political resistance within the Chicano movement.

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Diabetes Crisis Growing Among Hispanics, Experts Push for Tailored Solutions
Paul Saldana Paul Saldana

Diabetes Crisis Growing Among Hispanics, Experts Push for Tailored Solutions

Silent Epidemic. Shared Responsibility.
This is the latest piece in the SPR Community Insight Series, highlighting the growing diabetes crisis among Hispanic communities in Austin and across the US. The story examines how cultural barriers, local health inequities, and system gaps intersect, and how community-led solutions could change the future of care in Central Texas.

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Public relations tailored to the cultural values of Austin, Texas.